5 Ways to Immediately improve your food photography
Get the FREE Guide
  • Skip to primary navigation
  • Skip to main content
Ashleigh Amoroso

Ashleigh Amoroso

  • Subscribe
  • About
  • Portfolio
  • Shop
  • Blog
  • Our Team
  • The Studio
  • Prop Rentals
  • Contact
  • Nav Social Menu

    • Email
    • Facebook
    • Instagram
    • Pinterest

Photographer, Food Stylist & Educator

How to Land your Dream Client

November 25, 2019 By Ashleigh Amoroso Leave a Comment

“How you work with clients like Tillamook and Target?” I’m asked this question a LOT. I get you–you’re dreaming big (as you should!) When I started pursuing freelance photography, I used this tip to pitch my dream clients. The truth is, landing your dream client starts with a very simple step.

Get to know their visual brand

 

The first step to working with your dream client is understanding their visual brand. Search through the images they use in their social media, and in their advertising, etc.

 

Create a mood board of their advertising and social media imagery

 

Hop over to Pinterest and search this brand. Create a mood board based around the images that they’ve created to represent their brand and story.

Use the mood board to identify themes

 

Once you get your mood board full enough–about 20 images or so–spend some time within that board.

 

Ask yourself:

  • What is the theme in their images?
  • What is the styling? (clean, vibrant, natural, storytelling)
  • What is the lighting like? (bright, moody, dark, soft)
  • What kind of backgrounds do they use?
  • What are the kind of things that are similar across their mediums (social media, ads, packaging?)

 

Use this as a a tool to diversify your portfolio

 

After you’ve identified themes, you know exactly the kind of imagery you need to add to your portfolio. Carve out some time in your calendar for some personal shoots and let those themes guide you while incorporating your own creative style.

From there you will use this imagery to pitch this brand and make it a complete no brainer for them to say “Absolutely, yes, I wanna work with you!”

It really is that simple! Getting to know your dream client’s visual brand identity is the best place to start. Now get out there and start landing those brands!

If you have any other specific questions about landing your dream client, comment below or shoot me an email and let me know! I’d be super happy to help you out.

 

Filed Under: Business, Food Photography

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Never miss a thing!

Add your name to the list to recieve my newsletter on creative business, new photography packages, plus all the free resources I create, and first access to new courses, workshops & events, and more!

  • This field is for validation purposes and should be left unchanged.

Site Disclaimer | Privacy Policy
© Ashleigh Amoroso. All Content and Images. Site Credits.

  • Email
  • Facebook
  • Instagram
  • Pinterest
4 shares